Imagine you receive a SMS on your cellular phone asking if you are a smoker… Would you answer it and consequently warn your GP? 

Apparently, identifying patients that are smokers by short messaging service is significantly more efective than the previous notification methods.

This is what iPlato, a company dedicated to mobile health promotion, just recently demonstrated in the Brook Green Medical Centre (Hammersmith and Fulham, London) were 49% of the patients that received a text-message replied to it. The patients were able to answer by text-messaging and then the GP received the notification by email.

For more informations, read here.